top of page

Design thinking is comprised of 5 non-linear steps that are designed to help organizations and designers address rapidly changing markets and consumer expectations. Here is a general overview of each step and how they work together.


  • The process begins by understanding and empathizing with the people who will use the product or service.

  • Design thinkers seek to gain insights into users' experiences, needs, and challenges.


  • Based on the information gathered during the empathize phase, the problem is defined in a human-centric manner.

  • This involves synthesizing the collected data to create a clear and concise problem statement.


  • This phase involves generating a wide range of possible solutions to the defined problem.

  • Brainstorming sessions and creative thinking techniques are commonly used to encourage diverse and innovative ideas.


  • Design thinkers create tangible representations of their ideas to quickly and cheaply test them.

  • Prototypes can take various forms, from sketches and wireframes to physical models, depending on the nature of the solution.


  • Prototypes are tested with actual users to gather feedback and insights.

  • The goal is to understand what works well, what needs improvement, and to iterate on the design accordingly.

bottom of page